How to Increase Food Delivery Sales: 7 Proven Strategies for Restaurants

How to increase food delivery sales? With the rapid growth of online food ordering, delivery has become one of the most important revenue streams for restaurants. However, intense competition, high platform fees, and changing customer behavior make it difficult to grow online orders consistently.

This comprehensive guide outlines 7 proven strategies to increase food delivery sales, improve local SEO visibility, strengthen social media marketing, and build long-term customer retention.

7 Best Ways to Increase Food Delivery Sales

1. Use Clear Signage to Promote Delivery Availability

Many potential customers simply don’t know that your restaurant offers delivery. Clear signage outside your location can instantly increase awareness and generate more online orders.

• “We Deliver” boards
• Online ordering QR codes
• Delivery partner logos
• Window posters and sidewalk signs

Improved visibility increases impulse orders, especially from nearby customers searching on Google Business Profile.

2. Encourage Word-of-Mouth Marketing

Recommendations from friends and family remain one of the strongest drivers of online orders. Encouraging reviews on platforms like Google Maps strengthens trust and improves rankings.

• Offer referral discounts
• Include promo cards in delivery bags
• Reward repeat customers with loyalty benefits

3. Promote Delivery on Social Media Daily

Social media plays a major role in increasing restaurant delivery sales. Restaurants that consistently publish content see stronger engagement and brand recall.

• Instagram Reels and Stories
• Facebook promotional posts
• YouTube Shorts
• WhatsApp Status updates

Implementing a structured digital marketing strategy ensures consistent growth and measurable results.

4. Optimize Your Google Business Profile

Your Google Business Profile directly impacts “food delivery near me” searches. Following Google’s SEO best practices improves local visibility.

• Accurate business hours
• Updated menu and delivery options
• High-quality food photography
• Active review management

For professional help, explore our Google My Business optimization services.

5. Optimize Your Website for Online Ordering

Your website must make ordering fast and seamless. A conversion-focused restaurant website design improves online sales.

• Prominent “Order Now” button
• Mobile-responsive design
• Fast page speed
• Simple checkout process

According to Google Web Vitals guidelines, page speed significantly impacts user experience and conversions.

6. Use Email Marketing for Repeat Customers

Email marketing provides high ROI and builds strong customer relationships. Restaurants can leverage targeted campaigns using a structured performance marketing approach.

• Exclusive deals and coupons
• Seasonal offers
• Loyalty rewards
• Personalized promotions

7. Add Personal Touches to Delivery Orders

Small gestures create memorable experiences that customers share online, increasing organic exposure.

• Handwritten thank-you notes
• Discount for the next order
• Free samples or surprise add-ons

Consistent customer engagement strengthens brand loyalty and lifetime value.

Frequently Asked Questions

Conclusion

Increasing food delivery sales requires a combination of local SEO, social media promotion, website optimization, and customer retention strategies. Restaurants that implement these proven techniques position themselves for long-term digital growth.