How to Get Clients as a Massage Therapist: A Complete Guide

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How to Get Clients as a Massage Therapist is a common question that many massage therapists may ask themselves as they begin their practice. While being a skilled massage therapist is essential for success, it is equally important to have a steady flow of clients to ensure that your business can thrive.

In this article, we will explore several effective strategies that massage therapists can use to attract and retain clients, including building a strong online presence, networking with local businesses, offering promotional deals, and providing excellent customer service.

Whether you are just starting out or looking to grow your existing practice, these tips can help you to build a loyal client base and achieve long-term success as a massage therapist.

Business Growth Strategy:

First Let us deep dive into the Business strategies for understanding how to get clients as a massage therapist.

  1. Refine Your Target Audience
  2. Develop a Strong Brand Identity
  3. Build an Engaging Website
  4. Leverage Social Media
  5. Offer Free Resources

1. Refine Your Target Audience

The target audience is a specific group of people or customers that your business wants to serve or sell its products/services to. It is important to define your target audience as precisely as possible because it helps you understand their needs, behaviors, and preferences, which in turn helps you tailor your marketing and business strategies to effectively reach and engage them.

A. Demographics

You need to identify your ideal customer and tailor your marketing efforts. Your target audience should be based on demographic characteristics such as age, gender, location, interests, and occupation. Once you have a clear understanding of your ideal customer, you can tailor your marketing messages to resonate with their needs and interests.

How to Get Clients as a Massage Therapist

For example, if you are a body therapist/breath coach, your target audience could be people aged 30-50, who are health-conscious and may be experiencing physical pain or discomfort. and have a high disposable income ( income to invest in wellness treatments.)

B. Psychographics

This includes personality traits, values, interests, and lifestyle. For example, your target audience could be people who are interested in holistic wellness practices such as yoga, meditation, or other alternative health practices. They may value self-care and want to improve their overall physical and mental well-being.

C. Geographic location

If you’re a massage therapist wondering how to get clients, one effective strategy is to focus your marketing efforts on specific regions where your target audience resides. For instance, if your practice is located in Holland, you may want to target people living in nearby cities or areas who can easily reach your services.

By honing in on these specific areas, you can increase the likelihood of attracting potential clients who are more likely to be interested in your massage therapy services.

D. Behaviour

This includes the actions or behaviours of your target audience, such as their purchasing habits, online activities, and social media usage. For example, your target audience could be people who frequently use Instagram or Facebook and are active in online wellness communities where you can reach them with targeted advertising and engaging content.

Behavioral Targeting Process
sources: clear code

They may also search online for solutions to their physical pain and wellness needs, so having a strong online presence and search engine optimization (SEO) can help you reach them.

By considering these factors, you can create a detailed profile of your target audience, which will help you create marketing and business strategies that are tailored to their specific needs and interests. You can use this information to develop targeted marketing campaigns, create relevant content, and offer products or services that are tailored to their preferences.

You can also consider offering special promotions or free introductory sessions to entice your target audience to try your services and build relationships with them. As you begin to attract and work with more clients, you can ask for referrals and promote word-of-mouth marketing to expand your customer base.

It’s also important to note that your target audience may evolve or change over time, so it’s important to regularly evaluate and update your target audience profile to ensure that your marketing and business strategies remain effective.

2. Develop a Strong Brand Identity

Developing a strong brand identity is an essential component of any business growth strategy. A brand identity is the unique combination of visual, verbal, and emotional elements that create an impression of your business in the minds of your target audience.

Your brand identity represents your business’s personality and helps you differentiate your services from your competitors.

You need to develop a strong brand identity that will help differentiate you from other body therapists and breath coaches in the market.

Your brand identity should be consistent across all your marketing channels including your website, social media profiles, and advertising campaigns. Make sure your branding is memorable and visually appealing.

Here are some steps you can take to develop a strong brand identity for your body therapist/breath coach business:

A. Define your brand values

What do you stand for? What are the core beliefs and values that drive your business? Your brand values should be authentic, aligned with your business’s purpose, and resonate with your target audience.

B. Develop a brand message

Your brand message should clearly communicate what makes your services unique, what benefits your target audience will receive from your services, and how you can solve their problems.

C. Create a visual identity

Your visual identity includes your business name, logo, color palette, typography, and other design elements. It should be consistent across all your marketing materials, including your website, social media profiles, and promotional materials.

D. Establish brand guidelines

How to Get Clients as a Massage Therapist
Sources: Ascendstudio

Your brand guidelines are a set of rules that dictate how your visual and verbal identity should be used across all communication channels. This includes guidelines for typography, color usage, logo placement, and tone of voice.

By developing a strong brand identity, you can create a lasting impression on your target audience and stand out in a crowded marketplace. Your brand identity can also help you build trust and credibility, which is essential for attracting and retaining customers over the long term.

3. Build an Engaging Website

Having an engaging website is a critical component of any business growth strategy. A website is often the first point of contact that potential customers have with your business, and it can significantly influence their decision to work with you.

An engaging website will not only attract potential customers but also provide them with valuable information, which can help build trust and credibility.

Engaging Website

Your website should be designed to provide information about your services, showcase your expertise, and build trust with your visitors.

Make sure your website is user-friendly, visually appealing, and has clear calls-to-action (CTAs) that encourage visitors to book an appointment or contact you for more information. Your website should also be optimized for search engines to increase visibility and attract more organic traffic.

Here are some steps you can take to build an engaging website for your body therapist/breath coach business:

A. Create a user-friendly design

Your website design should be easy to navigate and user-friendly. It should also be aesthetically pleasing and visually appealing to your target audience. The website should be designed to accommodate people of all ages and backgrounds, and it should be easy to navigate.

B. Highlight your services

Your website should highlight your services and provide information on what makes your services unique. This will help potential customers understand how you can help them and what benefits they can expect from working with you.

C. Include customer testimonials

Customer testimonials can help build trust and credibility with potential customers. Consider including testimonials on your website from satisfied customers, highlighting their experiences and how your services have helped them.

D. Offer valuable content

Providing valuable content on your website can help attract potential customers and build your brand reputation. Consider creating a blog where you can share tips and advice related to your services or creating educational resources that your target audience can access.

By building an engaging website, you can attract potential customers, build trust and credibility, and provide valuable information to your target audience. An engaging website can help you stand out in a crowded marketplace and set yourself apart from your competitors.

4. Leverage Social Media

Social media is an effective tool to reach a wider audience and build brand awareness. You should focus on building a strong presence on platforms where your target audience is active, such as Instagram, Facebook, and LinkedIn.

Use social media to share your expertise, promote your services, and engage with your followers. Also, consider running social media ads to reach a wider audience and generate leads.

Here are some ways you can leverage social media to grow your body therapy and breath coaching business:

A. Choose the right platforms

Identify which social media platforms your target audience uses most frequently, such as Instagram, Facebook, or Twitter. Focus on building a strong presence on those platforms.

B. Create engaging content

Use a mix of images, videos, and written content to create engaging posts that capture your audience’s attention. Share tips, insights, and personal stories related to your business.

C. Build a community

Encourage your followers to engage with your content by asking questions, responding to comments, and hosting Q&A sessions. This will help build a loyal community of followers who are more likely to become paying customers.

D. Use hashtags

Use relevant hashtags on your posts to increase their visibility and attract new followers. Research popular hashtags in your industry and use them strategically in your posts.

E. Collaborate with influencers

Identify influencers in your industry who have a large following and are a good fit for your business. Reach out to them and offer to collaborate on a post or campaign that benefits both of you.

F. Run paid ads

Consider running paid ads on social media to reach a wider audience and drive traffic to your website. You can target your ads to specific demographics, such as age, location, or interests, to ensure they reach the right people.

G. Measure your results

Track your social media metrics, such as engagement rates, reach, and follower growth, to understand what’s working and what’s not. Use this data to refine your social media strategy over time.

Remember, social media is a powerful tool for building your brand and reaching new customers. By creating engaging content, building a community, and leveraging influencers and paid ads, you can grow your business and reach new heights of success.

5. Offer Free Resources

One way to attract new customers is by offering free resources such as ebooks, webinars, or video courses. By providing value upfront, you build trust, build brand awareness. and establish yourself as an expert in your field. 

As a body therapist and breath coach, some examples of free resources you could offer include:

A. Breathing exercise guides

You could create downloadable guides with instructions for breathing exercises that people can do at home to help reduce stress and anxiety.

B. Posture correction tips

You could create blog articles or videos with tips for correcting posture and preventing back pain.

C. Mindfulness exercises

You could create guided meditations or other mindfulness exercises that people can do at home.

To offer these resources, you could create a landing page on your website where people can enter their email address to receive the free content. This allows you to collect email addresses and build your email list, which you can use to promote your paid services and products in the future.

You could also promote these free resources on social media, through email marketing, or by partnering with other businesses or influencers in your industry.

The key is to make sure that the content is valuable, engaging, and relevant to your target audience, in order to build trust and credibility with potential customers.

Marketing Strategy

Let us deep dive into the Marketing strategies for understanding how to get clients as a massage therapist.

  1. Develop a Sales Funnel
  2. Create Compelling Advertisements
  3. Optimize Your Google My Business Listing
  4. Develop Partnerships

1. Develop a Sales Funnel

A sales funnel is a process that you use to take your prospects from awareness to purchase. You can create a sales funnel by offering a free resource such as an ebook or a video course in exchange for their email address.

Once you have their email address, you can send them a series of follow-up emails that promote your services and encourage them to book an appointment with you.

Developing a sales funnel is a key component of any business growth strategy. A sales funnel is a series of steps that a potential customer goes through before making a purchase.

The goal of a sales funnel is to guide the customer through the buying process and to make it as easy as possible for them to make a purchase.

For your body therapy and breath coaching business, here is an example of a sales funnel you could create:


The first step in the sales funnel is to create awareness of your business and the services you offer. You can do this through social media, advertising, content marketing, and other promotional activities.


Once a potential customer becomes aware of your business, the next step is to generate interest in your services. This can be done by offering free resources, such as the ones we discussed earlier, to demonstrate your expertise and provide value to potential customers.


Once a potential customer is interested in your services, they will start to consider whether or not to make a purchase. At this stage, you can offer a free consultation or assessment to help the customer determine if your services are a good fit for their needs.


The conversion stage is where the potential customer actually makes a purchase. This can be done through your website, by phone, or in person. Make sure to make the process as easy and convenient as possible for the customer.


After the sale is made, it’s important to follow up with the customer to ensure their satisfaction and to encourage repeat business. You could do this by sending a thank you email, offering a loyalty program, or providing additional resources and support.

To create your sales funnel, you’ll need to identify the specific steps that potential customers go through when making a purchase, and then create strategies and tactics for each step to move the customer through the funnel.

You can use various tools and techniques, such as email marketing, social media, landing pages, and retargeting ads, to guide potential customers through the funnel and convert them into paying customers.

The key is to create a smooth and seamless process that makes it easy for customers to purchase your services and that provides them with a positive experience.

2. Create Compelling Advertisements

Consider running online ads on platforms such as Google and Facebook to promote your services. Your ads should be visually appealing, contain a clear value proposition, and include a strong call-to-action. Make sure you target your ads to your ideal customer based on their demographics, interests, and online behavior.

Creating compelling advertisements is an important aspect of any business growth strategy, as it helps to attract potential customers and drive sales. 

Here are some steps to create compelling advertisements for your body therapy and breath coaching business:

A.Identify your target audience

It is important to understand your target audience and create ads that resonate with them. Consider factors such as age, gender, interests, and location to create personalized ads.

B.Highlight your unique selling points

What sets your body therapy and breath coaching services apart from the competition? Highlight these unique selling points in your advertisements to attract potential customers.

C.Use high-quality visuals

Visuals are an important aspect of any ad, as they can attract attention and create a lasting impression. Use high-quality images or videos that showcase your services and connect with your target audience.

D.Create a strong call-to-action

A strong call-to-action can prompt potential customers to take action, whether that’s visiting your website, booking an appointment, or contacting you for more information.

E.Consider the ad placement

Different ad placements can be more effective for different types of businesses. For example, social media platforms such as Instagram and Facebook can be great for targeting specific demographics, while search engine ads can help you target potential customers who are actively searching for services like yours.

Here are some examples of compelling advertisements for a body therapy and breath coaching business:

  • Instagram or Facebook ad with a high-quality image of a person receiving a massage or practicing deep breathing exercises. The ad could highlight the unique selling points of your services, such as pain relief or stress reduction, and include a strong call-to-action to book an appointment.
  • Google search ad targeting keywords related to body therapy and breath coaching. The ad could include a headline that highlights the unique selling points of your services, and a strong call-to-action to visit your website or book an appointment.
  • YouTube video ad that showcases your services and offers helpful tips or advice for maintaining good physical and mental health. The ad could include a strong call-to-action to visit your website or book an appointment.

Remember, the key to creating compelling advertisements is to understand your target audience, highlight your unique selling points, and create a strong call-to-action that prompts potential customers to take action.

3. Optimize Your Google My Business Listing

Google My Business is a free tool that allows you to manage your business information on Google, including your business hours, contact information, and reviews. Make sure your Google My Business listing is up-to-date and optimized to improve your visibility in search results and attract more local customers.

Optimizing your Google My Business (GMB) listing is an important part of any local business’s online presence, and can help potential customers find your business more easily. 

Here are some steps you can take to optimize your GMB listing for your body therapy and breath coaching business:

A. Claim and verify your GMB listing

First, you need to claim and verify your GMB listing. This process involves providing your business name, address, phone number, website, and other important information. Once your listing is verified, you can start optimizing it.

B. Provide accurate and up-to-date information

Make sure that your business information is accurate and up-to-date, including your hours of operation, contact information, and services offered. This information should match what’s listed on your website and other online directories.

C. Add photos and videos

Photos and videos can help potential customers get a better sense of what your business is all about. You can add photos of your location, your team, and the services you offer. Videos can be especially helpful for demonstrating breathing techniques or explaining your therapy services.

D. Encourage customer reviews

Positive reviews can help your business stand out and improve your search engine ranking. Encourage your satisfied customers to leave reviews on your GMB listing. Responding to reviews, both positive and negative, can also help build trust with potential customers.

E. Use keywords in your business description

Use relevant keywords in your business description to help potential customers find your business when they search for related terms. For example, include keywords like “breath coaching” and “body therapy” in your description.

F. Keep your listing up-to-date

Regularly update your GMB listing with new photos, updated hours, and other relevant information. This can help keep your listing fresh and relevant.

By following these steps, you can optimize your GMB listing and make it easier for potential customers to find your body therapy and breath coaching business.

4. Develop Partnerships

Consider partnering with other businesses or practitioners that complement your services. For example, you could partner with a yoga studio or a chiropractor to cross-promote your services and reach a wider audience.

Getting clients as a massage therapist can be challenging, but with a comprehensive client acquisition strategy, it is possible to attract and retain a steady stream of clients. By implementing the above strategies, you can create a solid foundation for growing your online presence and attracting more customers to your body therapy and breath coaching business.

Remember that marketing is an ongoing process, and you should continually refine your approach based on feedback and results. Good luck!


Is it hard to get clients as a massage therapist?

Getting clients as a massage therapist can be challenging, especially if you are just starting out. However, with effective marketing strategies, networking, and a dedication to providing quality services, you can attract and retain a loyal client base.

How can I promote myself as a massage therapist?

To promote yourself as a massage therapist, start by establishing a strong brand identity and online presence. Utilize social media, create a website, and network with other professionals in your industry. Offering promotions and discounts can also be an effective way to attract new clients.

How do I find my niche in massage therapy?

To find your niche in massage therapy, consider your strengths and passions. Do you enjoy working with athletes or clients with chronic pain? Are you passionate about prenatal massage or energy work? Finding your niche can help you stand out in a crowded market and attract clients who are seeking specialized services.

How do I make my massage business stand out?

To make your massage business stand out, focus on providing exceptional customer service, creating a relaxing and welcoming environment, and offering unique services or experiences. Consider implementing loyalty programs or referral programs to incentivize clients to return and refer others to your practice.

How do I attract more clients to my spa?

To attract more clients to your spa, consider offering promotions and discounts, creating a loyalty program, and partnering with other businesses or professionals in your industry. You can also leverage online marketing, such as social media and search engine optimization, to reach a wider audience.

How can I develop a referral program as a massage therapist?

To develop a referral program, consider offering rewards, such as a free massage or a discount, to clients who refer new business to you. Be sure to track referrals and reward clients promptly to encourage ongoing referrals. You can also consider partnering with other businesses or professionals in your industry to exchange referrals.

If you’re wondering how to get clients as a massage therapist, look no further. Our digital marketing agency has the expertise to help small businesses like yours grow and thrive. Let us assist you in creating a tailored marketing strategy to connect with your target audience and draw in more clients to your massage therapy practice. Schedule a consultation with us today and take the first step towards expanding your business.

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