Google ads strategy for small business in 2021

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Google Ads or pay-per-click advertising allows your company to be at the top of Google. When people are searching for you and your services. So, what’s so great about Google Ads? You are appearing at the top of Google when people are actively searching for your services. With Google ads strategy, you can choose the locations you want to sell your services.

Google ads strategy

If you don’t want to sell in a particular city,or somewhere where there is no demand for the services then you can easily block them. Similarly, if there is some place that you think is good for your services, that’s doable with google ads.

You also choose the time your ads are shown. If you don’t want to answer the phone at 9 p.m. or on a Sunday, that’s fine you can tailor your ads as per your convenient. A huge bonus of Google Ads is you only pay when someone clicks on your ad.

Google Ads, when used properly, can send an avalanche of consumers to your local business, which in turn can double or triple your sales. So, if you are not currently using Google Ads or not applying any Google ads strategy, then you have to start looking at it seriously.

This is so different from traditional types of marketing. Where you would pay for a big batch of leaflets, then hope somebody rings you. Or you would pay to be in a local magazine or in the Yellow Pages and hope someone opens the page on your number.

With Google ads, you are only paying for people that are actively interested in your services and are hopping onto your website. Another great thing is you stop paying when you are too busy.

If the diary is full or you are going on holiday, just turn your ads off. Similarly, if you want more sales, you can always boost the spend on google ads to get the phone ringing more.

What we love about Google Ads is you really just make it work around your business. Choose the locations, the times, the amount you are going spend and then watch the phone ring.

Here are Few Google ads strategy to get you started.

1. Claim your Google My Business page

Google My Business (GMB) allows web searchers to easily find information about your business on Search and Google Maps. One of the good things is that GMB is free, very easy to manage, and gives you the control to represent your local business in the best possible way.

2. Use on call-only campaigns

Regardless of whether or not Google Ads is in the middle of your Google ads strategy, the opportunity to generate more leads through paid search is huge for local businesses.

3. Create contact information representatives with call extensions and locations

When the main location that converts is on your storefront, the primary goal of your Google Ads campaigns should be to drive traffic to your store.

With the call information, listing your address is more than important.

You want to take advantage of every relevant Ads ad extension to not only expand your ad presence in search engine result pages (SERPs) but also motivate your readers to visit because they have your phone number and their is space on the fingers.

However, in addition to ad extensions, we would also suggest you take advantage of callout extensions and site links to underscore special discounts and offers in your store – as well as a link to other important webpages on your website such as About you and contact us page.

To include location extensions, you’ll need to quickly link your Google My Business account to your Google Ads account, if it hasn’t already been done (you’ll be asked to do this in Ads when trying to add an extension).

For better results, include call and location extensions in your Google Ads campaign

4. Make sure your location targeting is correct

Google ads strategy

This strategy may seem to all like common sense, but you will be amazed by the number of recently viewed accounts that are either targeting an area that is too large or they are too small.

If you follow a brick and mortar strategy for your business, then you need a happy medium, this is because customers are only going to travel so far to buy your products or services.

Lucky enough, there are many ways you can target your storefront, and if you run multiple storefronts, your campaigns can be duplicated, you want to make location-specific changes to ad keywords and texts Area, and may target different locations differently.

Also, take time to think about the traffic coming to your store and your competition in the area.

For example, if your store is in a rural area with a downtown store, then you can target cities within the downtown area, but you might be closer to the city dwellers (and in the vicinity) Want to get away from the city, for its location in proximity.

Within google ads, select each campaign, then go to the “Settings” tab, then to “Locations”. Around the Locations tab, you can get an area, city, or postal card or even more gritty by just clicking on the “Advanced Search” tab and targeting by a particular radius.

5. Get rid of negative keywords

This is very important Google ads strategy as a local business. You should understand that your advertising budget is as thin as it is.

6. Optimized Landing Page

Unfortunately, most local commercial Ads advertisements often point to the homepage of the website and to it.

While this may be fine if you have a lot of amazing and engaging content on your homepage, as well as clear call-to-action (CTA), many times, however, homepages are weak on the content or not all products And provide super general information about services Offered by the organization.

Also checkout Importance Of Digital Marketing Agency For Small Businesses

Now you can have a go at setting up Google Ads yourself, or you could choose between the thousands of agencies out there that will look after your account. But why should you choose Webinnovators to create and manage your Google Ads campaign?

1st, if you’ve ever tried to set it up yourself, you will find that Google will waste your money. There are so many booby traps, and Google is trying to spend your money. With webinnovators, we know all of the tricks, and we’ll make sure your Google Ads account isn’t leaking cash.

We’ll save you time. We would be frequently hopping into your Google Ads account, making changes and optimizing your ads so, that you’re spending the least amount of money and getting the most amount of calls.

Do you really have time to sit on your laptop after a day’s worth of work and make all these changes yourself? No? Then let us do it for you.

When you work with Webinnovators, we won’t work with any of your competitors in your area. You get total area exclusivity with us. Ads are really our area of expertise. We know what we’re doing with your account.

We’re a certified Google Partner, and we’ve trained top Ads experts. Unlike a lot of Google Ads agencies, we know you, and we know your industry. We’ve grown up in it, and we’re already getting great results for people that have businesses just like yours.

We can apply the tactics we already know are working for other businesses and make them work for you straight away.

That also means we’re not wasting any time or money with trial and error to find out what’s going to work. We already know what works what keywords to use. We know what negative keywords to block. And we’re ready to start getting you great results today.

But don’t just take my word for it. We also provide super clear reporting—none of this confusing mumbo-jumbo spreadsheet with loads and numbers on them. No, we’ll give you a super clear dashboard, that allows you to see how your account is performing. This dashboard is also live.

So, you can go and check it out at 3:00 in the morning if you fancy. We have a team of friendly experts that can help you out.

So, if you’ve got any questions about your account, just give us a call, and we’d be happy to help you out. We have clear, fair pricing. It’s a set fee each month for us to manage your accounts.

our prices will always stay the same. At Webinnovators, we don’t tie you into any sticky long-term contracts if you’re not getting a fantastic return from your Ads, no problem! You can always leave us.

That makes it a lot less risky to try Ads today and see what kind of profits you could get for your business.

Let us tell you something that a lot of ad agencies won’t tell you. Ads don’t work for every business. It depends on how much competition you’ve got, what prices you’re charging, whether people are looking for your services.

So, what we ask is just give us a call, and we will give you honest expert advice on whether we think Ads could make you even more money.

Head below request a 15-minute call, and we’ll let you know whether we think Ads is worth doing to make you even more profitable.

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