Online Reputation Management Checklist: 7 Ways to Use Mentions

A business’s reputation is one of its most important assets – one that can take years to build but can be lost overnight. As consumers, the internet is one of the first places we look to find out about a company, and if the sentiment we uncover isn’t positive, it can have a serious (often catastrophic) consequences for that business. Managing your online reputation can be done in a number of ways, giving you valuable insight into how you could build your reputation, as well as helping to highlight where you need to be most reactionary.