WEBINNOVATORS / WEBSITE DEVELOPMENT CASE STUDY
TRAVEL & TOURISM / WEBSITE DEVELOPMENT
A destination-led website for Pollant Travels.
A travel website bringing East African destinations, safari imagery and direct contact routes together. Pollant Travels’ live website credits Webinnovators for its development.
Archived Pollant Travels homepage from the Webinnovators project library.
CLIENT
Pollant Travels
INDUSTRY
Travel & tourism
PLATFORM
WordPress
SCOPE
Website development
01 / THE CLIENT
The client
Pollant Travels and Expedition Ltd is a travel business based in Nairobi, Kenya. Its website presents wildlife safaris, adventure, cultural and beach experiences in East Africa. This case study looks at the website credited to Webinnovators and the visitor journey shown in its archived and current pages.
02 / THE WEBSITE’S PURPOSE
The website’s purpose
The website helps visitors move from discovering destinations to exploring travel options and contacting the business. Photography introduces the experience, while destination pages provide a route into more specific information.
- Introduce East African travel destinations visually.
- Organise travel information around places and experiences.
- Keep telephone, email and contact-page routes available.
03 / THE CHALLENGE
The design challenge
A travel website needs to help visitors navigate a broad offering without losing the sense of the experience. The design task is to connect destination imagery with organised information and contact routes, giving visitors a clear way to move from browsing places to exploring the travel offering.
- Present destinations through useful, recognisable imagery.
- Make individual destinations accessible from the wider catalogue.
- Keep practical contact information available as visitors explore.
04 / DESIGN & USER EXPERIENCE
Design & user experience
The archived homepage combines a large landscape opening with white content sections, dark headings and coral accents. Destination photography and tour cards make the travel offering visible. The current destination page continues that visual approach with image-led tiles and clear links to destination details.
01 Travel comes first
Landscape and safari photography establish the experience before visitors reach the practical travel information.
02 Browse by destination
Destination tiles connect places such as Amboseli, Masai Mara and Samburu with their corresponding detail pages.
03 Clear routes to contact
The navigation includes a contact page, while the header and footer provide telephone and email links.
05 / DEVELOPMENT & PROJECT SCOPE
Development & project scope
Webinnovators is credited as the developer in the live website’s footer. The WordPress website brings destination browsing, travel content and contact information into one connected experience.
Website development
The development contribution is supported by the client website’s public Webinnovators credit.
WordPress platform
WordPress provides the platform for the live website and its content-led page structure.
Destination structure
A destination catalogue links to individual places, giving visitors more than one way to explore the travel offering.
Business contact routes
Telephone, email and contact-page links are visible on the current website.
06 / TECHNOLOGY & ARCHITECTURE
The technology behind the website
The WordPress website connects destination-led content with practical routes to contact the travel business.
WordPress platform
WordPress supports the website’s content-led page structure and destination information.
Destination architecture
A destination catalogue links to individual destination pages, organising the travel offering around places.
Contact integration
Telephone, email and contact-page links provide direct routes from destination browsing to the business.
07 / THE WEBSITE IN DETAIL
The website in detail
The archived homepage
The archived homepage shows the landscape-led opening and the beginning of the destination browsing journey.
Destination browsing today
A current screenshot of the destination page shows image-led tiles and links to explore individual destinations. The live site may have changed since the original project.
08 / RESULTS
Results & delivered website
The website provides a destination-led presentation of Pollant Travels’ offering, with links into individual destination pages and visible telephone, email and contact-page routes. Webinnovators’ development contribution is credited in the live footer. The archive and current screenshot show the website’s presentation and browsing structure.
Inside this case study
Webinnovators’ contribution
Website development, credited publicly in the Pollant Travels footer. The gallery separates the original portfolio archive from a current live-site capture.
YOUR WEBSITE, YOUR BUSINESS
Let’s build a website around what your customers need.
Share your business, the information visitors need and the action you want them to take. We’ll discuss the right scope for your website.
